DTH war in Nepal

hometv and dish nepal are two brands of DTH (Direct to Home) broadcasting service that have advertised to provide services soon. There might be other players, But for now, hometv and dish Nepal seem to be in a very aggressive marketing campaign to provide the services. It will be interesting to see how Dish Nepal with backing from TBN (Kantipur, Image etc.) as well as the notorious Unity Group, will fare with the hometv group which is backed by IME, Prabhu and vetran businessmen.

Sunday, September 19, 2010

Manisha Koirala HOmetv's brand ambasaddor

Fourty year old Manisha Koirala is hometv's brand ambassador. It is heard that she was paid more than 1 crore for this role. How much mileage Home TV can get from this yet to be seen. When asked, the general public had mild reaction. This is the first of Manisha's endorsement for any product inside Nepal.

1 comment:

AnonymousSeptember 28, 2010 at 4:30 PM
Spending such huge amount in endorsement must be first in Nepal.I think it was unwise decision.Home TV seems to have alloated big budget for their advertisement
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